And that’s why after the class, they always go up to the instructor and say, ‘What was that song that you played?’ and they start singing it. And that makes people have to think about the song while they’re taking the Zumba class. “We have to concentrate on the verse, the chorus, the bells, the drums - anything in the song we can use. Perlman said choreography is designed to a particular song. “It’s a captive audience, and you’re building these endorphins so you feel even better about the music.”
“Zumba has these captive audiences at 160,000 locations around the world, 14 million users every single week, so you get in this room and you’re dancing and you’re getting healthier and you’re listening to this music - you can’t change the radio dial,” Roedy said.
He said it’s that party atmosphere that makes people curious about the music. How do you enjoy the party if the music’s no good?”īill Roedy, former chairman and chief executive of MTV International, is a consultant for Zumba.
We need to put the music in front because it’s a party. It’s ‘boom-shh-boom-shh-boom-shh,” Perez said, imitating the beat of workout music. “In the aerobics world, it’s very cheap music. Perez said the music is treated differently in Zumba than in traditional aerobics classes. “She would never, ever have heard Pitbull on the radio because she doesn’t listen to those stations, but because of Zumba class, she’s listening to him and I’m like, ‘Mom, stop singing Pitbull songs.’ ” “My mom loves Pitbull, and she loves Pitbull because of Zumba class,” Perlman said. Polynesian music blares from one room while the sexy samba of “Mas que Nada” pulsates next door, all punctuated by a “Yeah!” Walking through the convention space, you hear an international smorgasbord of music. She was one of 8,000 Zumba instructors from around the world who attended the annual Zumba Instructor Convention in Orlando. “Being from Michigan, I wasn’t exposed to any of that music, and now it’s easy to find and we hear it so often,” said Jill Cooper of Ann Arbor, a longtime fitness professional. Some 14 million people in 185 countries are now dancing and singing to the songs, smiling and sweating in Zumba classes and clamoring to buy the music. It has expanded worldwide, creating new fans of dance styles such as Perez’s native cumbia and new fans of Latin music. Zumba, a dance-based fitness program created by Colombian dancer and choreographer Alberto “Beto” Perez in 2001, was born in South Florida and is still based there.
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